Farmflo announce industry heavyweight as new CEO

Farmflo announce industry heavyweight as new CEO

Dan O’Donoghue will join Farmflo from Dairygold as new Chief Executive on 1st June.

Microsoft Ventures-backed agricultural software company Farmflo today announce that Dan O’Donoghue has been selected as the company’s new Chief Executive.

O’Donoghue has been part of the leadership team at Dairygold Co-operative Society’s agri business for the last decade, and has previously held senior commercial roles at Diageo. He will commence his new position on 1st June.

Farmflo’s current Chief Executive, Jason Devenney, who co-founded the company in 2012 with his brother Gareth, will remain on Farmflo’s board as Head of Technology.

“Jason and Gareth Devenney join an exclusive group of founders – including the founders of Google – who recognise that the company they created needs additional management experience in order to scale up and achieve its enormous potential,” comments Farmflo’s Chairman, Neal Gandhi. “In making the decision to bring Dan on board, they have demonstrated incredible maturity and that bodes well for future of the company.”

“Over the last 12 months, Farmflo has proven its commercial value to the agri sector, and it is now time to step on the gas and further accelerate our growth,” adds Jason Devenney. “Dan is an experienced leader and I am confident he will prove to be a great CEO as we drive Farmflo’s strategy to realise our full potential and scale.”

“I am honoured and excited to have been selected to lead this ambitious young agri software firm,” commented Dan O’Donoghue on his appointment. “Building Farmflo into the future is a challenge I accept with confidence, and fierce determination. I am passionately committed to ensuring Farmflo’s success by keeping farmers’ needs at the absolute heart of everything we do.

“Farmflo enjoys superb feedback from existing enterprise and individual customers and has established a great product on which to build significant growth,” he adds. “Farmflo’s product range extends from easy-to-use, secure, paperless ‘whole-farm’ profitability management and automated compliance reporting through to tools to integrate with the wider agricultural ecosystem. These products are essential for solving the increasingly complex management challenges and record keeping requirements facing farmers across the globe.”

Dan was born and educated in Ireland and lives in Cork with his wife and four sons. Outside of work he has been involved in his community through a local charity and also coaching and managing the youth section of a nearby rugby club.

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